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I see this all the time. A business owner or marketer comes to me frustrated that their Meta ads aren't converting. They have great click-through rates, reaching the right audience, driving quality traffic to the website.

So what's the problem?

The landing page.

If you're getting clicks but not conversions, it's time to look at your landing page. Here are 10 ways to improve your landing page conversions for Meta Ads campaigns.

It frustrates me when I see marketing agencies delivering Meta ads services giving poor advice or downright incorrect information to their clients.

As someone who specialises in paid advertising and works with Meta campaigns daily, I see this far too often. Business owners trust their agency to deliver results, invest their hard-earned budget, and get told things that are simply... wrong.

Starting October 2025, Meta are scrapping all political, electoral, and social issue advertising across the EU. Completely gone. Finished. I can hear my non profit clients saying, "but we're not political! We just help homeless people!" or "We run environmental workshops!"

Here's the reality check: it depends entirely on how you've been running your campaigns…

There’s only so much free social media, also known as organic social media, can do. If you have been availing of multiple free marketing platforms and you are still not seeing quality results, it may be time to rethink your social media strategy by investing in paid advertising. Online paid advertising will generate valuable traffic to your website, create brand awareness, increase leads, and make sales… when done right.

Pinned or featured posts on your profile can be great for keeping a piece of content you want people to see at the top of your profile on the likes of Facebook, Twitter and LinkedIn. Here are a few simple suggestions to help you decide on the best pinning strategies for your profiles.

I recently delivered training on Snapchat for Business covering the demographics, how to set up a Snapchat account, how to change it to a business account, how to grow your profile and audience, and how to create paid for advertising on the platform. This platform is underrated in its capacity to reach an audience and also for its creativity as a camera app for creating graphics and content to tell a story.