Social media is a busy place, from Facebook to Instagram, from Snapchat to TikTok and more. Getting the word out and making your presence known can be a struggle without some paid or sponsored content to help.

If you’re considering paid ads for your social media marketing, here are 15 of the latest stats, freshly updated for 2022, to give you a better picture of what that means in terms of how people are using social media platforms and how to make the most of available data to tailor a social media strategy.

Facebook Advertising Statistics

Cost-per-click is up 13% vs. 2020

The average Facebook ads cost-per-click was 0.38 USD in 2020, lower than previous years largely due to the effects of Covid-19 — but Facebook pulled it back in 2021 with an average CPC of 0.43 USD. In general, Facebook ad costs tend to be lower in the first quarter of each year and reach a peak approaching the last quarter and Christmas, as seen with September 2021’s average CPC of 0.50 USD.
93% of Social Media Marketers use Facebook Ads

We all know that Facebook Ads are fundamental to most marketing strategies not just in the UK, but on an international scale with the capacity to reach billions. It should come then as no surprise that the vast majority of marketers use the social network as an essential digital marketing platform.
94% of ad revenue is from mobile users

In 2012, Zuckerberg announced "now we really are a mobile company," and that doesn't seem to be changing any time soon. In 2022, US advertisers will spend $58.11 billion on Facebook ads, up 15.5% year on year.
Facebook ads reach 34.1% of the global population over age the age of 13

Whilst this is an amazing statistic, with high reach comes the potential for wasted ad spend if you have not optimised your Facebook Ads strategy. You need to be confident about setting up and running your own Facebook Ads, if you need help with this Ruthless Media has a Paid Ads Confidence package for mentoring you to success.
The potential reach of Facebook Ads is 1.9 million users

According to Hootsuite, this reach breaks down to approximately 43% woman and 57% men in 2021. Breaking it down by age shows the largest audience is men aged between 25 and 34, accounting for 19% of the total potential reach.

Instagram Advertising Statistics

Instagram is forecasted to reach roughly $40bn in annual ad sales in 2023 in the US

That is a massive leap from the $17.4bn it reached back in 2020. IG ads can be, on occasion, cheaper and more effective than those on Facebook or LinkedIn, especially for a few Instagrammable sectors. Covid-19 has also led to money being pumped into e-commerce that now benefit from their social media presence and invest money into Instagram Dynamic Ads or remarketing.
Video ads made on a mobile outperform those made in a professional studio 63% of the time

When it comes to ads, quality is key. However, that doesn't mean you need a massive budget to develop your ads. Instagram says Stories ads that have been shot on mobile outperform studio-shot ads 63% of the time, so opt to film on your phone instead.
50% of Users Are More Interested in a Brand After Seeing Their Instagram Ads

Instagram revealed that 50% of users became more interested in a brand after seeing its ads on the platform. Ads generate brand awareness, driving more potential customers to purchase.

TikTok Advertising Statistics

The TikTok Ads With the Best Performance Have an Emotional Message

The key to any good ad is to get your audience to feel something and TikTok has found that ads with an emotional message have the best performance overall. When you can pull at a viewer's heartstrings, they’ll be more inclined to engage and take action. That’s crucial if you want to get the most out of your investment in advertising.
63% of All Successful TikTok Ads Communicate Their Message Right Away

The reality is, that we as consumers have short attention spans, meaning when your brand runs ads on Tiktok that you need to hook the viewer immediately. If you don’t, you risk them losing interest and scrolling on to something else.

TikTok 63% of all successful ads get their point across right away. If you can secure their attention early on, they’ll be more likely to watch your ad all the way through.

Twitter Advertising Statistics

People Spend 26% Longer Viewing Ads on Twitter

According to Twitter, people are spending 26% more time viewing ads on Twitter than on any other social media platform. With Twitter ads performing so well, it’s no wonder many brands choose to market their offering there over some of the other social media platforms.
Brands That Spend More on Twitter Are Seen as More Culturally Relevant

Twitter’s advertising platform may also be a way for brands to appear relevant. Twitter’s Agency Playbook states brands that spend more on ads are seen as more culturally relevant. Not only that but those brands that are more culturally relevant report seeing more revenue.

LinkedIn Advertising Statistics

An ad on LinkedIn can reach 14.6% of the world’s population

While this isn’t the biggest reach of over eighteen among social networks, LinkedIn has the advantage of a self-selected user base that cares about their work. This means that companies have the ability to target businesses, specific job roles and job experience via the platform.
Brands have seen a 33% increase in purchase intent resulting from ad exposure on LinkedIn

Marketers can benefit from LinkedIn’s ability to connect with members early in the marketing funnel through users engaging with brand posts and sharing them on their feeds.
LinkedIn’s ad reach grew by 22 million people in Q4 2022

That is 2.8% more than in Q3. With LinkedIn growing so fast, this means growing opportunities to reach an audience who are engaged while also having less competition in terms of sponsored ads on the platform.

Without a doubt, 2022 is set to be another huge year for social media marketing, as consumers are more engaged than ever before on the platforms. The advertising statistics show us that the social media giants aren’t going anywhere soon, but new and emerging platforms can offer more creative opportunities for those targeting particular audiences.

If you’re considering stepping into the world of paid ads on social media, or perhaps you’ve been running ads with little success, get in touch to see how you can get more from social media advertising.

Contact Ruthless Media

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